Bloomington, Minnesota.-based Video Guidance, the leading strategic visual communications company in the Upper Midwest continues to generate record sales, boasting a 2011 year-end increase in revenues of 31 percent over 2010.  The multi-billion collaboration market continues to grow year over year, and Video Guidance’s strong presence in the marketplace is reaping the benefits.

In an exclusive interview with TP&VC Insight, CEO Michael Werch indicated that the growth represented notably more than $10 million.

“The demand for high-quality, strategic visual communications is producing exactly what forecasters anticipated,” said Michael Werch, president and CEO of Video Guidance.  “As a result, we have introduced new products and services, and expanded into several new markets such as Wisconsin and North Dakota, which have directly improved our bottom line.”

“Prospective users are no longer saying ‘why video?’ they get that bit now; what they are looking for are solutions to problems that the enterprise is facing “

Video Guidance features VG Connect™, an industry-unique integration of video conferencing tools that combines HD video, voice, multi-point bridging and gateway programs into one easy-to-use, cost-effective service.  VG Connect’s array of bundled, cloud-based conferencing services takes the burden of owning, supporting and troubleshooting the technology off of its customers.

Another key area of growth stems from additional and expanded business opportunities with current customers.  “We have built a solid relationship and reputation with our customers,” said Werch.  “As their needs increase, we are providing them with new applications to help them imagine the possibilities of visual communications.”

Michael Werch also said that the company has a very successful partner programme. ”A big reason for that is because we don’t compete with our partners.”

From video conferencing, to distance learning, to telemedicine, Video Guidance is significantly helping its customers meet their mission-critical business objectives, including improved collaboration, accelerated decision-making, and expert on-demand and distance learning capabilities.  “While these benefits are first recognized for dramatically reducing expenses, they have value that cannot be measured in cost savings alone,” said Werch.

“There is still a lot of room for growth for us. For instance we are just scratching the surface of video on mobile devices, we’re expecting that to really take off in a big way in 2012”

As an independent provider of visual communications, Video Guidance partners with the world's leading video conferencing manufacturers to implement customized strategic communications.  The customer-focused company differentiates itself by providing “best of breed” technologies and unlimited applications to help its customers to communicate more effectively and to exceed their business goals.