ZTE goes to Italian market via Essedi

China’s second largest telecom equipment maker ZTE Corporation has entered into a partnership with Essedi for the distribution of ZTE videoconferencing and video-communication solutions (VCS) in Italy.

Essedi specializes in telepresence and audio/video system design and implementation and will market ZTE’s entire VCS offering, solutions that combine HD audio/video, ease of installation and multiple usage to address the needs of Italian SMBs.

ZTE claims that its VCS solutions offer benefits in terms of cost/performance levels, and enable enterprises to cut business travel costs.

“ZTE has chosen Essedi because of its proven experience in the industry and we are sure that they will provide us with the adequate support to expand our reach in Italy, increasing the awareness of our brand and solutions. This collaboration will allow us to better respond to Italian company’s requests for high quality and convenient video-communication solutions,” said Fabio Di Marco, Marketing Director and Business Development, ZTE Italy.

Essedi is a well-established company in the Italian market, representing a reference point in the video-communication solution industry.

“During the past months we’ve performed severe compatibility and reliability tests on ZTE’s videoconferencing solutions with surprising results, which allow us to confidently propose to our customers’ high profile solutions,” said Silvio D’Angelantonio, chairman, Essedi.

In May this year, ZTE launched HD video conferencing solutions in the UK market.

The ZTE videoconferencing system is currently used in 27 countries and regions and over 100,000 VCS terminals have been shipped to date.