Video Conferencing growth offers Integrators value-add opportunity
UK distributor Reflex Ltd has seen a 200% growth in video conferencing revenues in the last three years, with growth accelerating over that period. Roland Dreesden, Refex’s MD gives his thoughts on why.
“I believe it is due to several factors. The ‘demystification’ of VC means users are starting to view it as an accessible technology. The days of dedicated VC rooms with an on-hand technician are disappearing as desktop and mobile applications become the norm. With today’s VC being predominantly over the internet the applications suddenly widen out dramatically. Distance learning, health care support, project collaboration, – these types of uses were impractical with old ISDN systems. So, these factors are driving up absolute demand.
For an Integrator, the technology does require a skill set that you cannot buy ‘straight off the page’. This involves things like, end user set up, room integration, post installation support, maintenance and upgrades and future development, all of which comes under the umbrella of offering a total integrated solution. So as well as increased demand there is the opportunity to sell these added value elements which create margin and make VC an attractive sale.”
Dreesden believes there is more growth to come. “There is still massive growth potential in video conferencing. The introduction of HD solutions, good quality desktop solutions and immersive telepresence systems will help to drive this. Additionally there are requirements to record and stream video, bring live TV to the desktop and video to digital signage solutions.
We see very large growth potential in the large corporate market, universities, and healthcare. The SME sector is also crying out for a simple way to implement some of these technologies to deliver clear business benefits.”